ROBERT EL HELLO
Founder
Montreal, Canada and the rest of the world
As a 360 degree communication practitioner, EL HELLO brings with him a meticulous understanding of diverse cultures and communication landscapes.
Robert is a highly accomplished communication professional with over 20 years of extensive communication and media practice in Saudi, GCC, Levant, and CIS regions, as well as Europe, Canada and the USA. An independent self-starter, he exudes a powerful, positive energy with which he imbues every team he leads and every project he undertakes.
He carries effective expertise in strategic planning, corporate communication, public affairs, news dissemination, crisis and reputation management, creative writing, production, identity building, communication agencies inception, growth management, negotiations and acquisitions.
Robert has masterminded and led many new product launches, helped several clients overcome critical image issues, often leveraged his clients’ presence in regional and global media where he is tightly connected, and above all Robert remains a services driven brain who keeps close to all clients round the clock, anytime and every time they needed him.
He began his career in scriptwriting and TV production for CBS News in the Levant bureau; on the ground through 3 adventurous years before moving to advertising with an affiliate of McCann Erickson moving well beyond previous expertise in hardcore news. At Saatchi & Saatchi, he won the “Nothing is Impossible” international award 5 years running; an accomplishment he followed by establishing both ICOM and Pulse where he currently is and in deep love with.
YASSER AL AYYOUBI
President
Riyadh, KSA and the Arabian Gulf
A Founding Owner of PULSE and highly accomplished communication professional, Al-Ayyoubi represents two decades of iconic success in advertising, print and media throughout KSA and the GCC. He possesses strong skill at assessment of talent and human resource; translating into adeptness at the building and management of formidable teams of top-notch senior executives.
With his innate understanding of the business and cultures, he is a master at business development; taking the lead in crafting the pitch, mentoring, negotiating, engaging clients and strategic partners and masterminding business growth strategies.
His ethics, professionalism and open-minded approach to the evolution of technology and the world of international business communication is a personification of the values of PULSE. He leads and inspires us from in-house, and has the same effect on our clients.
PETER GEBARA
Managing Director / Partner
Dubai, UAE and the rest of the world
Following a wide career in hi-end computer graphics, extending from Software Engineer through senior management positions in the United Kingdom, Middle East and Africa, Peter leads and contributes to the business of Pulse Universal and Contour Entertainment on a regional and global scales out of the Dubai office.
Over the past years, Peter masterminded the business growth of Silicon Graphics International (SGI) across the MENA region for 3 years out of Dubai, and served as a Software Development Engineer and Project Leader for nine years out of the UK.
During his rich tenure with SGI, Peter assembled and ran the first, cutting edge Reality Centers set-ups in the Middle East. Provided Reality Centers’ set-ups for major corporations to showcase interactive previsualization media in immersive environments. He also helped to configure and launch the 1st Virtual Set news production studio in the Middle East as well as providing guidance and technical direction to create numerous Broadcast Television News and Production Stage Studios in the region.
Peter enjoys a vast entertainment industry experience that exceeds 20 years where he had the chance to install, startup, and operate huge projects like: ADLABS Imagica Theme Park in Mumbai, Murjan Water Park in Abu Dhabi, Hot Wheels, Barbie and Fisher-Price scenic, graphic and lighting elements for Mattel at a new Toys R US store in Dubai.
Furthermore, Peter identified and cultivated numerous project leads resulting in conceptual design and planning contracts like: AstroLab Resort and Village in Dubai, Civilization City, featuring The Human Experience in Dubai, Doha Entertainment District and the Lusail Development in Doha, Twister Bollywood Theme Park in Dubai, Khalifa Park Master Plan and Concept Development in Abu Dhabi, NorthGate Entertainment Shopping Destination in Doha, New Hili Fun City in Al Ain and CITYZZ Visitor Center in Abu Dhabi.
Equally important, Peter is an Accomplished Concert Pianist, a Piano Instructor and a Music Composer with published music petermgebara.webs.com
STEFAN CEBULA
Global Production Advisor
Dubai, UAE and the rest of the world
They just don’t come any better, any more experienced, nor thinking any bigger than Stefan Cebula. Gifted with the ability to envision with a magnitude beyond belief; Cebula is then able to actually build and deliver beyond that vision.
From New Year’s Eve at the iconic Burj Khalifa to the Grand Opening of Atlantis The Palm, Cebula has established himself as a master of breathtaking spectacle as he’s helped Dubai maintain its reputation for the World’s Greatest Everything.
Corporate meetings and brand celebrations for Aston Martin, BMW, Emirates and British Airways have elicited no small amount of repeat business from satisfied customers. He can awe with spectacle as effectively as he can create a quiet tone of magnificent farewell to Royalty (the funeral of Princess Diana of Wales). There truly is nothing to which he cannot add professionalism, perfection and mystique.
The London Olympics, Wimbledon, the PGA and Formula 1; fantastic music festivals, television production and big-budget film franchises (James Bond, “Mission: Impossible”); all have felt the benefit of his smooth operation and experience. Having done virtually job on a live, stage or film set; he gathers teams of the best and gets the best work out of them.
As a 360 degree communication practitioner, EL HELLO brings with him a meticulous understanding of diverse cultures and communication landscapes.
Robert is a highly accomplished communication professional with over 20 years of extensive communication and media practice in Saudi, GCC, Levant, and CIS regions, as well as Europe, Canada and the USA. An independent self-starter, he exudes a powerful, positive energy with which he imbues every team he leads and every project he undertakes.
He carries effective expertise in strategic planning, corporate communication, public affairs, news dissemination, crisis and reputation management, creative writing, production, identity building, communication agencies inception, growth management, negotiations and acquisitions.
Robert has masterminded and led many new product launches, helped several clients overcome critical image issues, often leveraged his clients’ presence in regional and global media where he is tightly connected, and above all Robert remains a services driven brain who keeps close to all clients round the clock, anytime and every time they needed him.
He began his career in scriptwriting and TV production for CBS News in the Levant bureau; on the ground through 3 adventurous years before moving to advertising with an affiliate of McCann Erickson moving well beyond previous expertise in hardcore news. At Saatchi & Saatchi, he won the “Nothing is Impossible” international award 5 years running; an accomplishment he followed by establishing both ICOM and Pulse where he currently is and in deep love with.
A Founding Owner of PULSE and highly accomplished communication professional, Al-Ayyoubi represents two decades of iconic success in advertising, print and media throughout KSA and the GCC. He possesses strong skill at assessment of talent and human resource; translating into adeptness at the building and management of formidable teams of top-notch senior executives.
With his innate understanding of the business and cultures, he is a master at business development; taking the lead in crafting the pitch, mentoring, negotiating, engaging clients and strategic partners and masterminding business growth strategies.
His ethics, professionalism and open-minded approach to the evolution of technology and the world of international business communication is a personification of the values of PULSE. He leads and inspires us from in-house, and has the same effect on our clients.
Following a wide career in hi-end computer graphics, extending from Software Engineer through senior management positions in the United Kingdom, Middle East and Africa, Peter leads and contributes to the business of Pulse Universal and Contour Entertainment on a regional and global scales out of the Dubai office.
Over the past years, Peter masterminded the business growth of Silicon Graphics International (SGI) across the MENA region for 3 years out of Dubai, and served as a Software Development Engineer and Project Leader for nine years out of the UK.
During his rich tenure with SGI, Peter assembled and ran the first, cutting edge Reality Centers set-ups in the Middle East. Provided Reality Centers’ set-ups for major corporations to showcase interactive previsualization media in immersive environments. He also helped to configure and launch the 1st Virtual Set news production studio in the Middle East as well as providing guidance and technical direction to create numerous Broadcast Television News and Production Stage Studios in the region.
Peter enjoys a vast entertainment industry experience that exceeds 20 years where he had the chance to install, startup, and operate huge projects like: ADLABS Imagica Theme Park in Mumbai, Murjan Water Park in Abu Dhabi, Hot Wheels, Barbie and Fisher-Price scenic, graphic and lighting elements for Mattel at a new Toys R US store in Dubai.
Furthermore, Peter identified and cultivated numerous project leads resulting in conceptual design and planning contracts like: AstroLab Resort and Village in Dubai, Civilization City, featuring The Human Experience in Dubai, Doha Entertainment District and the Lusail Development in Doha, Twister Bollywood Theme Park in Dubai, Khalifa Park Master Plan and Concept Development in Abu Dhabi, NorthGate Entertainment Shopping Destination in Doha, New Hili Fun City in Al Ain and CITYZZ Visitor Center in Abu Dhabi.
Equally important, Peter is an Accomplished Concert Pianist, a Piano Instructor and a Music Composer with published music petermgebara.webs.com
They just don’t come any better, any more experienced, nor thinking any bigger than Stefan Cebula. Gifted with the ability to envision with a magnitude beyond belief; Cebula is then able to actually build and deliver beyond that vision.
From New Year’s Eve at the iconic Burj Khalifa to the Grand Opening of Atlantis The Palm, Cebula has established himself as a master of breathtaking spectacle as he’s helped Dubai maintain its reputation for the World’s Greatest Everything.
Corporate meetings and brand celebrations for Aston Martin, BMW, Emirates and British Airways have elicited no small amount of repeat business from satisfied customers. He can awe with spectacle as effectively as he can create a quiet tone of magnificent farewell to Royalty (the funeral of Princess Diana of Wales). There truly is nothing to which he cannot add professionalism, perfection and mystique.
The London Olympics, Wimbledon, the PGA and Formula 1; fantastic music festivals, television production and big-budget film franchises (James Bond, “Mission: Impossible”); all have felt the benefit of his smooth operation and experience. Having done virtually job on a live, stage or film set; he gathers teams of the best and gets the best work out of them.
FELICITY KANTOR
Chief Digital & Live Event Producer
Johannesburg, South Africa and the rest of the world
Felicity has built a 20-year career in the Corporate Event industry throughout Africa and the Middle East. An Executive Producer and Events Strategist who created and produced various events ranging from 30 person high-profile media launches to roadshows, conferences and major National and international broadcast events.
With the launch of her own Corporate Entertainment Production Company in 1999, Kantor produced three of South Africa’s massive millennium events for Sun International, including The Sun City Millennium Festival (30000 guests across 4 venues. In 2004, her company was acquired; forming Showgroup and shooting to the top of South Africa’s Event Agency list.
Among the stars in Felicity’s Constellation of Shows are Nelson Mandela’s 85th Birthday, the Launch of Fifa Brazil Soccer World Cup Emblem and The Launch of The South African 2010 World Cup Mascot, “Zakumi.”
JABER ABU REESH
Chief Operations Officer
Riyadh, KSA, the Arabian Gulf and the Far East
A Founding Owner of PULSE. Nearly 30 years of nimble and articulate communication strategy throughout the KSA, GCC, China, Malaysia, Indonesia and the greater part of Asia and the Eastern Hemisphere, places Jaber Abu Reesh in the enviable position of being admired and respected by even the most aggressive competitors as the man to beat with the standards to meet.
His acuity for nuance of culture and audience fuels his success in international activation campaigns management, mass media, strategic media planning and buying, qualitative and quantitative research, monitoring and analysis, corporate communication, general management, negotiations, acquisitions, structuring and he is adroit at building and inspiring marketing teams to spectacular result.
His energy is infectious and his passion inspires all who associate with him to their best work.
ROULA CHERIF
Chief Protocol Officer & Director of MICE
Kuwait City, Kuwait and the rest of the world
A brilliant and shrewd commercial strategist, Roula has left her mark throughout Europe and the Middle East; raising the quality of relationship building and stewardship among the leaders of myriad corporate cultures.
She is adept at translating the ethos of a corporation or institution into conference and meeting formats that reflect the achievements of the client and inspire teams to greater accomplishment seeing that those due recognition feel appropriately recognized and ready to take on more responsibility for client company success.
With experience in the digital world, executive search, business development and a broad spectrum of business and leisure travel background; she is uniquely qualified to establish and maintain the highest of standards for PULSE clients and their clients.
Roula’s logistical acuity is unparalleled. She is well-traveled and a consummate diplomat; she brings to the table an innate sense of propriety and respectful management of people and programs.
PANKAJ MALHOTRA
Managing Director
Gurgaon, India, South Asia and the CIS Region
With more than 14 years of extensive experience in handling top brands and clients across South Asia and the CIS Region, Pankaj Malhotra seamlessly connects our creative to client objectives and ensures its impeccable delivery.
Malhotra has maintained solid relationships with key clients, managed large scale businesses, developed strategies and ensured humongous growth; for this he is righteously termed as the Rain Maker.
In his capacity as Managing Director, based out of India, Malhotra has won major pitches and executed regional forums like ICCO summit and Sabre Awards South Asia for 3 consecutive years. Clients’ retention -from the health, service, banking, automotive, technology and telecom sectors- is one of his major strengths and the fuel that keeps him motivated and determined to continue the evolution.
He is highly familiar with the latest production and technological breakthroughs in the field of events and entertainment worldwide, and extremely focused to lead his team towards more and more innovation; in the recent years Malhotra and his team were closely involved in the production of mega projects and concerts in India, South Asia and CIS Region.
Besides education, culture and experience, Malhotra handles every new business with a large dose of passion and energy that are extremely contagious and clearly reflected on all faces in his entourage.
Felicity has built a 20-year career in the Corporate Event industry throughout Africa and the Middle East. An Executive Producer and Events Strategist who created and produced various events ranging from 30 person high-profile media launches to roadshows, conferences and major National and international broadcast events.
With the launch of her own Corporate Entertainment Production Company in 1999, Kantor produced three of South Africa’s massive millennium events for Sun International, including The Sun City Millennium Festival (30000 guests across 4 venues. In 2004, her company was acquired; forming Showgroup and shooting to the top of South Africa’s Event Agency list.
Among the stars in Felicity’s Constellation of Shows are Nelson Mandela’s 85th Birthday, the Launch of Fifa Brazil Soccer World Cup Emblem and The Launch of The South African 2010 World Cup Mascot, “Zakumi.”
A Founding Owner of PULSE. Nearly 30 years of nimble and articulate communication strategy throughout the KSA, GCC, China, Malaysia, Indonesia and the greater part of Asia and the Eastern Hemisphere, places Jaber Abu Reesh in the enviable position of being admired and respected by even the most aggressive competitors as the man to beat with the standards to meet.
His acuity for nuance of culture and audience fuels his success in international activation campaigns management, mass media, strategic media planning and buying, qualitative and quantitative research, monitoring and analysis, corporate communication, general management, negotiations, acquisitions, structuring and he is adroit at building and inspiring marketing teams to spectacular result.
His energy is infectious and his passion inspires all who associate with him to their best work.
A brilliant and shrewd commercial strategist, Roula has left her mark throughout Europe and the Middle East; raising the quality of relationship building and stewardship among the leaders of myriad corporate cultures.
She is adept at translating the ethos of a corporation or institution into conference and meeting formats that reflect the achievements of the client and inspire teams to greater accomplishment seeing that those due recognition feel appropriately recognized and ready to take on more responsibility for client company success.
With experience in the digital world, executive search, business development and a broad spectrum of business and leisure travel background; she is uniquely qualified to establish and maintain the highest of standards for PULSE clients and their clients.
Roula’s logistical acuity is unparalleled. She is well-traveled and a consummate diplomat; she brings to the table an innate sense of propriety and respectful management of people and programs.
With more than 14 years of extensive experience in handling top brands and clients across South Asia and the CIS Region, Pankaj Malhotra seamlessly connects our creative to client objectives and ensures its impeccable delivery.
Malhotra has maintained solid relationships with key clients, managed large scale businesses, developed strategies and ensured humongous growth; for this he is righteously termed as the Rain Maker.
In his capacity as Managing Director, based out of India, Malhotra has won major pitches and executed regional forums like ICCO summit and Sabre Awards South Asia for 3 consecutive years. Clients’ retention -from the health, service, banking, automotive, technology and telecom sectors- is one of his major strengths and the fuel that keeps him motivated and determined to continue the evolution.
He is highly familiar with the latest production and technological breakthroughs in the field of events and entertainment worldwide, and extremely focused to lead his team towards more and more innovation; in the recent years Malhotra and his team were closely involved in the production of mega projects and concerts in India, South Asia and CIS Region.
Besides education, culture and experience, Malhotra handles every new business with a large dose of passion and energy that are extremely contagious and clearly reflected on all faces in his entourage.
THA’ER AS’AD
Senior Executive Producer
Al Khobar, KSA, the Arabian Gulf and MEA
Cutting his teeth and honing his skills throughout the GCC since 1988, Tha’er has brought production expertise and helped increase awareness and market share to blue-chip clients such as Coca-Cola, Nivea, BMW and ASTRA where he grew his portfolio and reputation to a top-class level.
Since joining PULSE as Executive Producer, he has built Corporate, Public Relations, Marketing, Advertising and Media campaigns for such high-level clients in sectors like pharmaceutical, real estate, banking, fast food, beverages, retail, telecom and governmental.
Tha’er is a TV production expert with hands-on expertise in the evolving filed of TV production where he keeps up to date with the latest technologies and practices.
He is highly respected among his colleagues and subordinates, and known for his integrity, knowledge and experience.
The work delivered by Tha’er and his crew is unfailingly impeccable.
SAYED AL SAYED
Global Treasurer
Cairo, Egypt and the rest of the world
Seemingly born with a calculator in his brain, Sayed is passionate about figures, finance and integrity of budgets.
A visionary, consummate and meticulous finance man, Sayed is dexterous and alert and focused on detail. Consistently aware of the Human Factor in every financial decision, He knows that the question is not simply how to spend the least possible; rather, how to most effectively and wisely create and manage budgets so as to yield the best experience for audience and for client.
Always professional and a pleasure to deal with; he is able to say no to producers, making them feel good about it and sowing inspiration to find alternatives that resonate and communicate and cost less.
We are proud to have such caliber on our team.
Cutting his teeth and honing his skills throughout the GCC since 1988, Tha’er has brought production expertise and helped increase awareness and market share to blue-chip clients such as Coca-Cola, Nivea, BMW and ASTRA where he grew his portfolio and reputation to a top-class level.
Since joining PULSE as Executive Producer, he has built Corporate, Public Relations, Marketing, Advertising and Media campaigns for such high-level clients in sectors like pharmaceutical, real estate, banking, fast food, beverages, retail, telecom and governmental.
Tha’er is a TV production expert with hands-on expertise in the evolving filed of TV production where he keeps up to date with the latest technologies and practices.
He is highly respected among his colleagues and subordinates, and known for his integrity, knowledge and experience.
The work delivered by Tha’er and his crew is unfailingly impeccable.
Seemingly born with a calculator in his brain, Sayed is passionate about figures, finance and integrity of budgets.
A visionary, consummate and meticulous finance man, Sayed is dexterous and alert and focused on detail. Consistently aware of the Human Factor in every financial decision, He knows that the question is not simply how to spend the least possible; rather, how to most effectively and wisely create and manage budgets so as to yield the best experience for audience and for client.
Always professional and a pleasure to deal with; he is able to say no to producers, making them feel good about it and sowing inspiration to find alternatives that resonate and communicate and cost less.
We are proud to have such caliber on our team.
STRATEGIC IDEATION
ARTICULATE BRIEFING
BOUNDLESS CREATIVITY
FLAWLESS EXECUTION
ASSIDUOUS EVALUATION
At PULSE, we apply imagination and dreams to client vision to create design and programs that on paper evoke a thrill. As these plans are implemented and these projects built, we make these dreams into a reality way beyond what may have been thought possible.
